With over 20 years of professional experience in communications, Virginia has a broad array of experience spanning journalism, marketing and corporate communications, advertising and event management. In addition to her work in communications, she had held senior positions in marketing management in major corporations. Virginia is currently Communications Consultant at CE Excel. Organizations served include Jardine OneSolution of the Jardine Matheson Group, HKT/PCCW, the Hong Kong Construction Arbitration Centre, Hong Kong Tourism Board and South China Morning Post.

Virginia is an adjunct lecturer in public relations of various academic institutions. She has served the International Association of Business Communicators Hong Kong Chapter (IABC/HK) as Board Executive since 2013, and is its President of the current year. She is also a Founding Member, ex-Steering Committee Member and Fellow Member of the Hong Kong Public Relations Professionals’ Association (HKPRPA). Virginia holds a Master's degree in Communications.

Vice President / Professional Development

Genevieve Hilton has worked in corporate affairs and sustainability in Asia Pacific since 1994, primarily in Vietnam and Hong Kong. She has worked at BASF since 2008. In her current role she is responsible for stakeholder engagement, crisis readiness, online communications, media relations, sustainability reporting, corporate publications, and channel management for 18 markets in the Asia Pacific region.

Prior to joining BASF, she was most recently Senior Vice President, Client Services, at Ketchum Greater China. She is also Vice President, Professional Development for the Hong Kong Chapter of the International Association of Business Communicators, and is the recipient of the IABC Excellence Award for contribution to the communications profession in Asia Pacific.

Vice President / Finance

Wendy She has over 15 years of experience in internal and marketing communications across insurance & healthcare, professional services, retail, and technology sectors in Hong Kong, China and the U.S. She has served reputable companies on local, regional and global levels and is currently Head of Internal Communications for Bupa’s businesses in Hong Kong. Prior to joining Bupa, Wendy was most recently Senior Director, Internal Communications at Walmart, where she was responsible for developing employee communications and engagement strategies for over 100,000 associates in China. She has also led extensive communications efforts at KPMG and Adidas. Wendy is currently Vice President, Finance for the International Association of Business Communicators (IABC)’s Hong Kong Chapter.


Vice President / Membership

Lisa has over 12 years of progressive communications experience covering internal and external communications, government and media relations, traditional and digital/social media in Shanghai, Guangzhou and Hong Kong. She was most recently Senior Manager of Communications at HSBC, where she was responsible for more than 20,000 employees across 19 countries in Asia.

Lisa is currently Associate Director of Employee Communications at Fidelity, Vice President of Professional Development for the International Association of Business Communicators Hong Kong Chapter. She is also a certified China-European Union simultaneous interpreter and a Certified Professional Coach.

Vice President / Programs

Alice Au Yeung is Managing Director of VT Comms. She is a results-driven Public Relations and Communications professional, who has worked with a wide range of clients from the public sector to private companies and high-end luxury brands in Hong Kong and across Asia.

Alice brings over 10 years of corporate and marketing communications experience to the team. With a strong relations with local, Mainland China and regional media, she offers clients expertise in coordinating and executing regional and localised communications programmes in Hong Kong, China and across Asia.
Prior to start up VT Comms, Alice worked in top-tier international and local agencies in Hong Kong where she was a key member in creating communications strategy and event campaigns.


2019 IABCHK White Paper 

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