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Tuesday, 26 February 2019, 6:00 PM
Mr Wolf, 5/F, 70 Queen's Road Central, Hong Kong

Members and friends of IABC and ICON Hong Kong's networks of business professionals raised a glass to the Year of the Pig in a fun evening event co-hosted by the two organizations.

Apart from chatting about what’s got them excited about the year ahead and what challenges they’re taking on over good wine and drinks and enjoying the beautiful city views, the participants also heard from Dr Zoë Fortune about the tips on how to take care of ourselves and others in a city that boasts some of the longest working hours in the world.

Zoë is the CEO of the City Mental Health Alliance Hong Kong, a not-for-profit organisation which works to create a culture of good mental health in the workplace, shares best practice and increases mental health understanding. A researcher by background, Zoë has led research programmes across various academic, psychiatric, criminology and international development settings.

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Wednesday, 12 December 2018, 8:00 AM
BASF, 45/F Jardine House, 1 Connaught Place, Central Hong Kong

IABC Hong Kong and ICON Hong Kong jointly held a year-end morning celebration of the holiday season and the spirit of giving in December 2018.

Apart from enjoying a morning treat while making new IABC and ICON friends, the participants also heard from Wendy Ng and Lauren Houghton of Asian Charity Services (ACS) about how to share expertise through pro-bono business consulting for NGOs through structured workshops, hackathons and training seminars.

ACS is a registered charity that supports nonprofit organizations that serve Hong Kong's neediest citizens and communities.

A very special thanks to BASF for hosting the event.

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After quite a wait due to the postponement caused by the super typhoon Mangkhut in September, the seminar finally took place on 27 November.

The seminar was hosted by Ron Christianson, Global Head of Corporate Relations for McDonald’s Foundational Markets. Ron is responsible for driving the development and implementation of Brand Reputation and Corporate Relations strategies for the McDonald’s brand to support its business growth within 85 diverse and dynamic global markets, consisting of more than 10,000 restaurants in Latin America, Europe, Middle East, Africa and Asia.

Managing a successful global brand is a balancing act between local strategy and internal vision. At the seminar, apart from hearing how the communications strategies and actions are aligned with the brand’s vision and mission, the audience also learned about the very extensive roles the corporation communications function is taking up to meet the changing needs and expectations of consumers, employees and stakeholders of the global brand.

The shared case studies which took place in different cultural settings showed how unexpected and unique challenges the communications function has to embrace when dealing with markets across so many different borders and cultures. A seminar well worth the wait.  

IABC would like to give a very special thanks to Meltwater Hong Kong for being the venue sponsor of the seminar.




Technology innovation is changing our personal lives and the business world every second. On October 22, 2018, visiting communication expert Brad Whitworth, senior internal communications manager at Hitachi Vantara shared with a group of IABC members and guests on how leading technology company communicators are putting technology to work in the world’s epicenter for innovation.

Brad, SCMP, ABC, IABC Fellow, started his Silicon Valley communication career the year before IBM launched its first personal computer. He has been leading marketing and communication teams at some of the world’s leading tech firms ever since, always finding ways to integrate innovative technology in his communication programs.

A very special thanks to HSBC for hosting the seminar.


IABCHK at the Asia Pacific regional conference  

By Genevieve Hilton
Photo: Kaz Amemiya

How does culture impact the practice of crisis communications? As practitioners in a regional hub, Hong Kong communicators are in a unique position to develop expertise in this area. IABC Hong Kong Vice President Genevieve Hilton presented on this topic in Melbourne at the IABC Asia Pacific regional conference, Fusion 2018. She presented a group of real scenarios from around the Asia Pacific region where cultural nuances were crucial in developing the right communications strategy. Cultural differences other than national culture also can have an impact: these include generational culture, corporate culture, and industry culture. Incidents potentially affected by culture are not only physical crises such as fires or natural disasters, but also legal and social dilemmas on topics such as undocumented workers, decisions on energy policy, or social scandals.

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Join your peers at the 2019 IABC World Conference, 9 - 12 June, Vancouver, to discuss what's new and what's next in communications.

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