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Charlotte Judet: Fourth from right. 

 

Communicating about Luxury and Sustainability: Find the Right Balance

Charlotte Judet, Vice President, Communication, Kering Asia Pacific 

Time: 2:30 pm – 4:00 pm

Date: Wednesday, April 13, 2016

Venue:Langham Hospitality Group 2701, Great Eagle Centre, 23 Harbour Road Wanchai

 

On April 13, we had the pleasure to have Charlotte Judet, Vice President of Communication, Kering Asia Pacific to share with us the renowned fashion group’s experience in finding the right balance for “Communicating luxury and sustainability”.

Kering, consisting of a host of luxury brands such as Gucci, Balenciaga, Stella McCartney and Alexander McQueen,each of which carries a character of its own, has rolled out a group level sustainability program worldwide. The company takes it as a group-wide commitment to support its brands to achieve the highest standards of sustainable business practices.

Kering is convinced that sustainability matters to customers who have high expectations for luxury brands to perform sustainable responsibility and luxury should lead the way to reframe sustainability as an integral part of luxury and a way to propel brands to lead with new business models.

Under Kering Foundation, among others, a number of programs have been introduced including Materials Innovation Lab, Clean by Design to improve efficiency in textile mills and “Combat Violence Against Women”.

Traditional environmental reporting stops at a company’s own operations but it is vital to understand the impacts of full activity and manage to reduce them. It is also important to engage multiple and global stakeholders internally and externally in the implementation and communication process.  As Kering’s CEO Mr FH Pinault puts it, “Environmental products should become the norm”. 

 

 

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