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IABCHK at the Asia Pacific regional conference  

By Genevieve Hilton
Photo: Kaz Amemiya

How does culture impact the practice of crisis communications? As practitioners in a regional hub, Hong Kong communicators are in a unique position to develop expertise in this area. IABC Hong Kong Vice President Genevieve Hilton presented on this topic in Melbourne at the IABC Asia Pacific regional conference, Fusion 2018. She presented a group of real scenarios from around the Asia Pacific region where cultural nuances were crucial in developing the right communications strategy. Cultural differences other than national culture also can have an impact: these include generational culture, corporate culture, and industry culture. Incidents potentially affected by culture are not only physical crises such as fires or natural disasters, but also legal and social dilemmas on topics such as undocumented workers, decisions on energy policy, or social scandals.

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