Ron1     Ron2

After quite a wait due to the postponement caused by the super typhoon Mangkhut in September, the seminar finally took place on 27 November.

The seminar was hosted by Ron Christianson, Global Head of Corporate Relations for McDonald’s Foundational Markets. Ron is responsible for driving the development and implementation of Brand Reputation and Corporate Relations strategies for the McDonald’s brand to support its business growth within 85 diverse and dynamic global markets, consisting of more than 10,000 restaurants in Latin America, Europe, Middle East, Africa and Asia.

Managing a successful global brand is a balancing act between local strategy and internal vision. At the seminar, apart from hearing how the communications strategies and actions are aligned with the brand’s vision and mission, the audience also learned about the very extensive roles the corporation communications function is taking up to meet the changing needs and expectations of consumers, employees and stakeholders of the global brand.

The shared case studies which took place in different cultural settings showed how unexpected and unique challenges the communications function has to embrace when dealing with markets across so many different borders and cultures. A seminar well worth the wait.  

IABC would like to give a very special thanks to Meltwater Hong Kong for being the venue sponsor of the seminar.

 

 

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