Ron1     Ron2

After quite a wait due to the postponement caused by the super typhoon Mangkhut in September, the seminar finally took place on 27 November.

The seminar was hosted by Ron Christianson, Global Head of Corporate Relations for McDonald’s Foundational Markets. Ron is responsible for driving the development and implementation of Brand Reputation and Corporate Relations strategies for the McDonald’s brand to support its business growth within 85 diverse and dynamic global markets, consisting of more than 10,000 restaurants in Latin America, Europe, Middle East, Africa and Asia.

Managing a successful global brand is a balancing act between local strategy and internal vision. At the seminar, apart from hearing how the communications strategies and actions are aligned with the brand’s vision and mission, the audience also learned about the very extensive roles the corporation communications function is taking up to meet the changing needs and expectations of consumers, employees and stakeholders of the global brand.

The shared case studies which took place in different cultural settings showed how unexpected and unique challenges the communications function has to embrace when dealing with markets across so many different borders and cultures. A seminar well worth the wait.  

IABC would like to give a very special thanks to Meltwater Hong Kong for being the venue sponsor of the seminar.


Technology innovation is changing our personal lives and the business world every second. On October 22, 2018, visiting communication expert Brad Whitworth, senior internal communications manager at Hitachi Vantara shared with a group of IABC members and guests on how leading technology company communicators are putting technology to work in the world’s epicenter for innovation.

Brad, SCMP, ABC, IABC Fellow, started his Silicon Valley communication career the year before IBM launched its first personal computer. He has been leading marketing and communication teams at some of the world’s leading tech firms ever since, always finding ways to integrate innovative technology in his communication programs.

A very special thanks to HSBC for hosting the seminar.




IABCHK at the Asia Pacific regional conference  

By Genevieve Hilton
Photo: Kaz Amemiya

How does culture impact the practice of crisis communications? As practitioners in a regional hub, Hong Kong communicators are in a unique position to develop expertise in this area. IABC Hong Kong Vice President Genevieve Hilton presented on this topic in Melbourne at the IABC Asia Pacific regional conference, Fusion 2018. She presented a group of real scenarios from around the Asia Pacific region where cultural nuances were crucial in developing the right communications strategy. Cultural differences other than national culture also can have an impact: these include generational culture, corporate culture, and industry culture. Incidents potentially affected by culture are not only physical crises such as fires or natural disasters, but also legal and social dilemmas on topics such as undocumented workers, decisions on energy policy, or social scandals.


AGM181    AGM184  

AGM182    AGM183

AGM185   AGM186

On August 20, 2018 members and guests enjoyed an expertise sharing on two major IABC events this year after the completion of IABC/HK Annual General Meeting - The IABC World Conference in Montreal took place in June 2018, and the IABC Asia Pacific Conference will take place in Melbourne in September 2018.

Topics of the expertise sharing included culture, digital, change communications, crisis communications, professional development, executive engagement, and others.

  • Recap and discussion on IABC World Conference - Focus topic: The changing and the unchanged at the communication crossroads - Moderator: Lisa Chan; Speaker: Jenny Li
  • Dialogue session on looking ahead to Fusion 2018 (IABC Asia Pacific Conference). Focus topic: culture and communications - Moderator: Genevieve Hilton.

A special thank you to our venue sponsor, Meltwater.


The May 7, 2018 IABC Hong Kong Symposium On China: New Perspectives On Leadership was successfully completed!  We would like to thank all our Speakers, Sponsors and Partners for their great sharing and strong support; and to the communicators who took part in the Symposium. Look forward to your active involvement and continuous support in our future events. 

Enjoy the photos of the Symposium we prepared for you! 

Photos by Miki Yau

View the embedded image gallery online at:


Come join IABC & ICON Hong Kong: Chinese New Year Drinks

Join your peers at the 2019 IABC World Conference, 9 - 12 June, Vancouver, to discuss what's new and what's next in communications.

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