Still in the Driver's Seat: The Role of Mainstream Media in Crisis Communications - David Schlesinger
An IABC-HK Event
Tuesday 21st April 2015
12:15pm - 2pm
Lawry's Hong Kong, Shop 201B, 2/F Hutchison House
10 Harcourt Road, Central, Hong Kong
While social media are clearly having an enormous impact on the way crises arise, it is equally clear that mainstream media are still the most important driver for company crises. But how has the role of the mainstream media during a crisis changed, compared to previous decades - and is it different in Asia Pacific from the rest of the world? How do mainstream media and social media interact today - and how can companies and organizations make best use of their limited communications resources during a crisis?
Beyond the Corporate Magazine - Simon Torring, Luxola
An IABC-HK Event
Monday 2nd March 2015
12.30pm to 2pm
Lawry's, Shop 201B, 2/F Hutchison House
10 Harcourt Road, Central, Hong Kong
Luxola is Asia-Pacific’s leading online beauty retailer, with operations in 11 countries. Based at Luxola's headquarters in Singapore, Simon oversees regional SEO and Content Marketing with a strong emphasis on data-driven strategies. He will present a case study detailing the development, successes, and lessons learned from Luxola's popular online magazine, LX Edit, and how these lessons can be applied in both online and offline contexts.
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