Date: 20 November 2017
Venue: BASF Office, 45/F Jardine House, Central, Hong Kong

IABC Panel Discussion: Evolution or Revolution? What the entire communications and marketing industry can learn from financial and professional services industries

Though encumbered with heavy regulations, firms in the financial and professional services sectors must continue to keep pace with changing demands from all stakeholders. So is there a smart balance between customer engagement, brand goodwill, management and regulation? Led by senior PR and marketing professionals, views on the following areas were exchanged with invaluable experience sharing in the discussion:

• How social media has transformed overall communications strategy
• Shift of resources and budget planning
• How to engage efficiently with key stakeholders
• What are positive and negative impacts when we go digital?
• Measuring our PR / marketing efforts

Panel Members:

• Louise Corbett, Head of Marketing Communication, Asia Pacific, AIG
• Simone Wheeler, Global Head, Group Communications, CLSA.
• Grace Zhang, Partner and Head of China, Newgate Communications

Moderator:

• Genevieve Hilton, Head of External Communications, Corporate Affairs Asia Pacific, BASF

A very special thanks to BASF as the venue sponsor of the panel discussion.

On 9 November 2017, a group of Employee Communications practitioners in Hong Kong discussed some top challenges they expect to face in 2018. Measuring and showcasing the value of Employee Communications top the list, followed by change management and internal social media.

IABC Hong Kong is planning to organize more discussions on Employee Communications soon and welcome more practitioners to join in. Stay tuned for upcoming announcements.

Photo gallery by Eugene Ho 

Date: 31 July 2017
Venue: KPMG Hub, 22/F Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong

Trainer and marketing consultant Steve Bruce, SB Consulting, shared with the attendees in the workshop the multiple ways to leverage the power of LinkedIn to identify and reach out to decision makers, present brands powerfully and establish as a thought-leader.

A very special thanks KPMG as the venue sponsor of the workshop. 

Preparing Leaders to Communicate Effectively

Patrick Eng, Connect Communication

Fri, 9 June 2017  

4:00 PM - 5:30 PM

At this workshop, Patrick shared his experience in how to coach and develop leaders in their communication and presentation skills, specifically in the areas of influence and persuasion. The workshop also covered the following: 

• Understand how to unlock communication potential
• Learn the social influencers that encourage cooperation
• Appreciate the link between who a person is and how they choose to engage
• Learn the principles of effective communication from a coaching context
• Learn to diagnose individual communication effectiveness

A special thanks to KPMG as the venue sponsor of the workshop.