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Venue: Lawry’s
Address: Shop 201B, 2/F Hutchison House, 10 Harcourt Road. Central, Hong Kong
Date: November 17, 2015
Time: noon – 2pm

Getting communicators a seat at the big data table

Ewan Ross, Area Director, Greater China, Meltwater

Is the communications department going to be left behind when it comes to making use of big data? In order to take advantage of the wealth of data now available, communicators need to address methodology and technology along with their traditional skills of storytelling and stakeholder engagement. Ewan Ross, with more than 7 years’ experience across the UK, Greater China, India and Africa in using data analysis to support corporate communications, will take members and guests through the process of understanding and using big data to interact with and support senior leadership.

An IABC-HK Event
Tuesday 21st April 2015
12:15pm - 2pm
Lawry's Hong Kong, Shop 201B, 2/F Hutchison House
10 Harcourt Road, Central, Hong Kong 

While social media are clearly having an enormous impact on the way crises arise, it is equally clear that mainstream media are still the most important driver for company crises. But how has the role of the mainstream media during a crisis changed, compared to previous decades - and is it different in Asia Pacific from the rest of the world? How do mainstream media and social media interact today - and how can companies and organizations make best use of their limited communications resources during a crisis?

An IABC-HK Event
Monday 2nd March 2015
12.30pm to 2pm
Lawry's, Shop 201B, 2/F Hutchison House
10 Harcourt Road, Central, Hong Kong 

Luxola is Asia-Pacific’s leading online beauty retailer, with operations in 11 countries. Based at Luxola's headquarters in Singapore, Simon oversees regional SEO and Content Marketing with a strong emphasis on data-driven strategies. He will present a case study detailing the development, successes, and lessons learned from Luxola's popular online magazine, LX Edit, and how these lessons can be applied in both online and offline contexts.

 

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Fusion Conference 23 - 25 August, 2017

Novotel Clark Quay, Singapore

by IABC APAC Region

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