IABC October Member Month 

IABC October Member Month

Organizations need great communication professionals. And those professionals need access to people and insights they can leverage to drive results. IABC is a global network of connections, resources and support.

October is IABC Member Month. When you join/renew your IABC membership this month, you can save 10% on international dues. There are also savings on IABC Academy course for referring your peers to become members, and other special offers. For details or to join/renew, go to https://go.iabc.com/membermonth. For enquiries, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..


Dear IABC members and friends,

The communication industry is in the midst of a massive transformation to increasingly sophisticated digital tools that are changing how we do our work and what we are able to deliver. Communicators are having to reevaluate the scope of their work and the composition of their teams as digital technologies become more critical for the businesses they serve.

To address the questions that this transformation raises, IABC Hong Kong has gathered a group of senior communication executives to share insights among peers about the future of our industry, who were asked to share their views on how members of the communication field will embrace high-impact emerging digital technologies, balance team capabilities, and progress a communication career. Asia, which continues to be one of the most dynamic markets for the exploration and integration of digital tools, is uniquely positioned to probe more deeply into this topic.

We would like to invite you to share your views on this paper at https://www.linkedin.com/feed/update/urn:li:activity:6592993871083474944.

Virginia Chi
President, IABC/HK
Young and cheerful faces were all around the room when the Board Members of the Hong Kong Chapter took part in a career talk organized by the Hong Kong Baptist University School of Communication on October 30, 2018. They were the undergraduate students of the university’s communication studies. Having pursued their career in the business communication profession with different backgrounds and through different paths, the Board Members shared with the students first-hand information and personal experience about the nature, essential skills and possible career progression of various job functions in business communication.

By Lisa Sha

October is IABC Member Month. IABC membership provides the resources, connections and opportunities you need to advance your career as a thought leader and drive business results for your organization or agency.

All members who renew or join in October will receive:
  • 10% automatic discount on annual dues
  • Entry into the drawing to win an IABC Academy All Access Pass

  • Existing IABC Members who refer new/lapsed members to join in October will receive:
  • Refer 4 or more new/reinstating members and get a year of free membership.
  • The current member who refers the most members during October will receive a free year subscription to Leaderbox (US$790 value - https://leaderbox.com/?direct?)

    Discount applies to both individual membership and corporate membership packages. For more details or to join/renew membership, please go to: http://cw.iabc.com/2018/10/01/october-is-member-month-expand-your-impact/.

    Join IABC or renew membership today & save 10%


    Press Release

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    Hong Kong Board for 2018 2019

    From left: Wendy She, Genevieve Hilton, Virginia Chi, Lisa Sha, Alice Au Yeung 

    By Annemarelle van Schayik, Content Manager at Telum Media

    Once known as the copycat of the world, China has increasingly become a leader in innovation. With 115 Chinese companies listed in the 2017 Fortune Global 500 list and with 52 of them having their HQ in Beijing, China is constantly in the spotlight. And that means that communicators in the region are expected to step up. Telum attended IABC’s 2018 Symposium on China on 7th May to hear concerns and views from leading communicators across Greater China.

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    As China gears up to branch out across the globe with successful brands like Huawei, Alibaba and Tencent, the underlying message is “We’re here to stay”. China and its President Xi Jinping’s vision for the Belt and Road initiative, is just one of many schemes to solidify its position as leader in innovation and globalisation.

    But with many of China’s leading companies being involved in the tech space come new challenges. How to convince a global public that its products are safe and free of Chinese spyware? And how to handle alleged violations by Chinese companies of US sanctions against Iran which may well spell the end of a brand? At the root of it all, how to avoid cultural or organisational mishaps when doing PR for a Chinese company

    Press Release

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    Following the chapter's successful Conference on China 2017, we will hold a half-day, focused session, examining how China's communications industry can be expected to evolve in leadership roles over the short-term and long-term.

    This event, held in an interactive format, will take a thematic approach to exploring opportunities, challenges and practical solutions as China’s communications industry continues to develop:

    •     Leadership in media and public relations in China
    •     Excellence in internal communications as a leadership indicator
    •     Profiling leadership through stakeholder relations in China

    Confirmed speakers and panelists include senior communications leadership team members from Huawei, Bupa, KPMG, APCO, and others.

    IABC in Asia Pacific is entirely run by industry leaders who are volunteering their time: this is not a commercially-driven conference but an opportunity for thoughtful exchange. Therefore, we are now seeking additional speakers, supporters and sponsors.

    If you are interested in sponsoring the event or supporting as a volunteer, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

    If you are interested in speaking at this event or know a good presenter, please contact  This email address is being protected from spambots. You need JavaScript enabled to view it..


    Date: Monday, 7 May 2018

    Time: 2:00p.m. - 5:00p.m

    Venue: BASF conference center, 45/F Jardine House, 1 Connaught Place, Central, Hong Kong


    JOB blue

    Visit our Job Center now.

    To place your job postings, contact Lisa at This email address is being protected from spambots. You need JavaScript enabled to view it.




    Fusion Conference, 23 – 25 August 2017, Singapore

    IABC is proud to present the inaugural edition of Regional Conference for business communicators in Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. The goal of the Conference is to Connect Communicators across the APAC region and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.Come join the APAC Region Fusion Conference. To find out more, click here and go to http://fusion.isp7.org/



    IABC new vision, purpose and philosophy statements

    • Vision: Professional communicators at the heart of every organization.
    • Purpose: To advance the profession, create connection and develop strategic communicators.
    • Philosophy: IABC pledges to:
      • Represent the global profession.
      • Foster a diverse community.
      • Focus on insights and results.
      • Honor our Code of Ethics.
    • Value Proposition: IABC is the only global association connecting me with the people and insights I need to drive business results.


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    Attendees' Feedback:

    1. A high satisfaction on the content and delivery of the speakers is recorded with an average of above 80% is recorded.

    2. Most attendees are satisfied with the venue, topics and caliber of the speakers with the following comments:

    • Amazing speakers and practical case studies. So much to takeaway.
    • Terrific. Worth the trip from Australia to hear about the dynamic Chinese market best practice!
    • High caliber speakers from a broad range and brands.
    • Excellent venue and place.
    • Well put together and managed.
    • Great cross session of subject matter in the agenda. Also appreciate the academic input.

     3. Topics of interest for future IABC Hong Kong events are:

    • Measurement and impact
    • Perfect mix of topics across breadth of industry
    • Multimedia in social media
    • Content and thought leadership trends and strategy
    • Media, marketing, communication strategy in China
    • The convergence of marketing and communications. Career and career development.
    • How other countries can start to do business and develop a brand in China.

     4. Suggestions on how to improve future IABC Hong Kong events:

    • Perhaps shorter sessions for presenters and longer sessions for floor question.
    • Need to be more frequent.
    • More healthy food would be appreciated.
    • More Q&A session and avoid the dead silence when opened to the floor.
    • Perhaps should be two days.


    Prepared by: 

    Charlie Tan & Abbe Sham   



    Like Facebook: International Association of Business Communicators Hong Kong

    Press Release

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    Free webinar for members and non-members

    Are you under pressure to improve your performance? Are you being asked to deliver more but with less in your budget?

    Can you prove the value of your communication achievements in ways that senior managers understand and respect?


    Join IABC in October 2016 and enjoy discount on membership!

    October is IABC member month. Join  or renew your membership  and we’ll give you 10% off international dues AND waive the US$40 application fee. What’s more? You’ll be entered to win one of two US$500 Amazon gift cards – only in this month!

    Check out the benefits of joining our membership here .




    While we all have been busy catching up with the latest incredible changes and surprises from around the world this summer, there is always one piece of puzzle in the mind of many waiting to be solved – “How to communicate more effectively with the millennials?

    If you are among one of them, you probably would be interested in the collaboration project we are preparing with the students of professional communication studies of a university here in Hong Kong.

    Millennials 1






    IABC Member Month – join now and save on membership fees!

    March is IABC Member Month and there is never a better time to get moving and #createconnection! Join or renew your membership now and save 10% off international dues and US$40 application fee. PLUS, everyone who joins, renews or refers a new member will also be entered in a drawing to win a FitBit Blaze or a pair of New Balance 1500. Hurry up, offer ends 31 March, 2016.

    Hong Kong, March 7, 2016 – The Hong Kong chapter of the International Association of Business Communicators elected its 2016-2017 Board on February 29. The new Board reflects IABC membership, including in-house practitioners, consultants, and other professionals in business communication. Representing a wide range of Hong Kong based professional communicators who have an international scope in their work, IABC’s Hong Kong chapter was founded more than 35 years ago and has operated continuously since that time.

    From left: Wendy She, Genevieve Hilton, Virginia Chi, Agnes Hui 

    Join or renew with IABC during November and you’ll receive a 10% discount on international dues and we’ll waive the US$40 join/reinstatement fee.

    Don’t miss out on your valuable IABC membership:
    Learn and grow with innovative CONTENT
    As a member, you’ll have access to a collection of thousands of articles, peer-reviewed research and fresh insights at your fingertips.
    Build and accelerate your CAREER
    Tap into industry-specific resources and international communications experts. IABC helps guide you through your career path with the Career Road Map and comprehensive educational offerings to assist in achieving your career goals.
    Connect with like-minded professionals by engaging in a COMMUNITY
    You’ll network with thought leaders at the local, regional, and international levels. Make life-long business and personal connections through your IABC membership.
    Join or renew online now!


    2019 IABCHK White Paper 

    "Who is the communications executive of the digital age?"

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