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Attendees' Feedback:

1. A high satisfaction on the content and delivery of the speakers is recorded with an average of above 80% is recorded.

2. Most attendees are satisfied with the venue, topics and caliber of the speakers with the following comments:

  • Amazing speakers and practical case studies. So much to takeaway.
  • Terrific. Worth the trip from Australia to hear about the dynamic Chinese market best practice!
  • High caliber speakers from a broad range and brands.
  • Excellent venue and place.
  • Well put together and managed.
  • Great cross session of subject matter in the agenda. Also appreciate the academic input.

 3. Topics of interest for future IABC Hong Kong events are:

  • Measurement and impact
  • Perfect mix of topics across breadth of industry
  • Multimedia in social media
  • Content and thought leadership trends and strategy
  • Media, marketing, communication strategy in China
  • The convergence of marketing and communications. Career and career development.
  • How other countries can start to do business and develop a brand in China.

 4. Suggestions on how to improve future IABC Hong Kong events:

  • Perhaps shorter sessions for presenters and longer sessions for floor question.
  • Need to be more frequent.
  • More healthy food would be appreciated.
  • More Q&A session and avoid the dead silence when opened to the floor.
  • Perhaps should be two days.


Prepared by: 

Charlie Tan & Abbe Sham   



2019 IABCHK White Paper 

"Who is the communications executive of the digital age?"

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